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The Research and Development (R&D) team at MMR Research is responsible for innovating and refining qualitative and quantitative research methodologies to solve complex business challenges. Leveraging sensory science and advanced analytics, the team works on designing cutting-edge solutions that enhance brand, packaging, and product experiences, ensuring they resonate deeply with consumers. The R&D team collaborates closely with various departments to fuel creativity and turn brand promises into captivating realities.