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Shital Mistry Basu is a seasoned research professional with extensive experience in market research and consumer insights. Currently serving as Research Director at MMR Research since January 2023, Shital previously held various roles at BASES from January 2005 to October 2022, including Insights Director and Innovation Business Partner, where contributions focused on enhancing client innovations and achieving revenue goals. Earlier experience includes positions as New Business Development Director and Account Director, emphasizing client relationship management and new client acquisition. Shital also worked as a Market and Brand Advisor Director and Diagnostic Consultant, providing strategic consulting and analytical support. Shital began the career as an Actuarial Intern at Aon in 2002 and holds a degree from The University of Manchester, completed in 2003.