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Jo Morton has a diverse work experience in various roles and industries. Starting in 2001, they worked as a Commercial Research Analyst at Safeway PLC. In 2004, they joined Nielsen as a Client Team Manager and subsequently became a Client Service Director at MMR Research Worldwide in 2011. Jo returned to Nielsen in 2015 as a Business Development Director. In 2017, Jo became self-employed as an FMCG freelancer, specializing in training, research, and people development. In 2019, they became a Hypnotherapist at South Oxfordshire Wellness. Jo'smost recent role is Director of Learning and Development at MMR Research Worldwide, which they started in April 2021.

Jo Morton attended Northwood College from 1987 to 1997. From 1997 to 2001, they studied Business Administration and Management, General at Aston University. Jo Morton did not receive a degree from either institution.