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Matt Couture has a strong background in the marketing and consulting industry. Matt started their career in 1994 as a Manager at Hudson River Group and then joined ACNielsen in 1999 as a Senior Director. After that, they worked at ImmediateFX (now Symphony Marketing Solutions) as a Vice President from 2002 to 2007. Matt then joined Marketing Management Analytics as a Senior Director from 2007 to 2010. Next, they worked at Henry Rak Consulting Partners as a Senior Consultant from 2010 to 2011. Currently, Matt Couture holds the position of Vice President at MMA since 2011.

Matt Couture attended The Wharton School from 1988 to 1992, where they earned a Bachelor of Science (BS) degree in Marketing.