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Sidclei Sobral is an accomplished UX/UI Designer Master with extensive experience in digital product design and development. Currently at SiDi since July 2020, Sidclei has held senior roles since 2010, including at Grupo Abril, where responsibilities included planning, prototyping, and creating user interfaces for various digital projects, such as integrated digital products, immersive experiences, and multimedia journalism. Past roles also encompass senior web design and front-end engineering positions at EBC and Sistema Jornal do Commercio. Sidclei's educational background includes a Bachelor of Design in Graphic Design from Universidade Federal de Pernambuco and specialized studies in Interaction Design, Front-End Engineering, and Virtual Reality development.