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Christian Simms is an experienced Consumer & Market Research Consultant at Mizzouri since June 2014, specializing in market research, consumer insights, and analytics. Prior to this role, Christian served as Associate Director of Consumer & Market Knowledge for Global Pet Care at Procter & Gamble from January 2005 to March 2014, where responsibilities included leading the consumer and market intelligence team for globally recognized brands such as Iams and Eukenuba. Additional roles at Procter & Gamble included developing global brand positioning and managing insights for Pantene and Herbal Essences, as well as overseeing consumer and market insights for the Western Europe Laundry business. Christian holds a Bachelor of Science in Business Administration with a focus on Marketing, Management, and International Business from Indiana University - Kelley School of Business.