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Gabriel Brandão is an accomplished digital marketing professional with extensive experience in e-commerce and media analysis. Currently serving as a Senior E-Commerce Analyst at Pernod Ricard since August 2022, Gabriel manages data capture and market share insights, oversees digital activation strategies, and controls key performance indicators. Previously, Gabriel worked at Checklist Fácil as a Marketing Analyst focusing on growth, where responsibilities included digital media strategy and campaign analysis. At Vitrio, as a Media Analyst, Gabriel developed data-driven insights for improving online communication channels. Early experience includes roles at Zambon, where Gabriel performed digital campaign analysis and managed various marketing operations. Gabriel holds an MBA in Digital Business from Universidade de São Paulo and a Bachelor’s in Advertising and Propaganda from Pontifícia Universidade Católica de São Paulo, completing both with notable academic distinction.