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Stiffen Andika Kusuma is a seasoned marketing professional with extensive experience in digital marketing, e-commerce, and brand communications across various sectors, particularly in fashion and personal care. Currently serving as the Senior Marketing Manager at PT. Mitra Adiperkasa Tbk since August 2021, Stiffen oversees marketing initiatives for notable brands such as Alo Yoga, Swatch, and Swarovski, focusing on online, offline, PR, and influencer campaigns. Prior roles include Digital Marketing and E-Commerce Manager at PT PRISKILA PRIMA MAKMUR, where a remarkable year-on-year growth of 140% was achieved, and Head of Communications for Maharis Beauty Group, where Stiffen managed e-commerce strategies for beauty products. Previous experience encompasses significant roles at OPPO, The Estée Lauder Companies Inc., AIA, Samsung Electronics, and The British Institute. Stiffen holds a degree in Law from Universitas Katolik Parahyangan.