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Addiena Tania is a seasoned professional in fashion merchandising with extensive experience in managing brand performance and merchandise planning. Currently serving as a Senior Merchandiser at PT. Mitra Adiperkasa Tbk since January 2021, Addiena oversees brands such as Cotton On Group, Anello, and GANT, and is responsible for seasonal budget planning, merchandise buying, and reporting sales performance. Prior to this role, Addiena held positions at PT Star Maju Sentosa and PT Metropolitan Retailmart, where responsibilities included digital marketing and managing sales performance for various departments. Addiena is also the founder of LURE and began the career as a student intern at The Goods Dept. Educational qualifications include a Bachelor’s Degree in Fashion Merchandising and a Diploma in Fashion Business from LaSalle College, Jakarta.