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Paras Multani is a data-driven professional with extensive experience in business intelligence, data science, and programming. Currently serving as Business Intelligence Team Lead and Marketing Data Analyst at MISUMI Europa GmbH since January 2022, Paras is adept at collaborating with IT to develop marketing databases and oversee the migration to Google Analytics 4. Previous roles include Data Scientist positions at HRS Group, where tasks involved building data pipelines and predictive models for job satisfaction and performance marketing, and a research-focused Master Student at Otto-von-Guericke University Magdeburg, culminating in a thesis on opinion mining for a recommender engine. Additional experience encompasses roles in quality assurance of medical data, data analysis for cancer patient records, and software engineering. Paras holds a Master’s degree in Data and Knowledge Engineering and a Bachelor’s degree in Information Technology.