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Nishita Surakanti is a highly experienced marketing professional specializing in lifecycle marketing, currently working at Mistplay and APPSPAND.CO as Head of Lifecycle Marketing. With a career spanning over a decade, Nishita has held significant roles including Director of Lifecycle Marketing at Course Hero and Senior Manager of Lifecycle Marketing at Zynga. Earlier positions include Sr. Manager of CRM & Email Marketing at The Princeton Review, Product Marketing at Wells Fargo, and Senior Product Marketing Specialist at Thomson Reuters. Nishita's educational background includes a Master's degree in Marketing from Brunel University London and a Bachelor of Engineering in Computer Science from Osmania University.