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Lexi (Sirui) Lexi (Sirui) is a Senior APAC Marketing Executive at MISSOMA, having previously held roles as APAC Marketing Executive and APAC Marketing Assistant. Lexi's experience includes a Marketing and E-Commerce Assistant position at Azuriera, where notable achievements involved creating social content that boosted engagement by 58.9% and strategic partnerships leading to a 70% increase in social media awareness. As a Content Strategist for a well-known fashion influencer, Lexi facilitated collaborations with prominent brands. Additional experience includes a Campaign Service Intern role at PARKLU, where influencer marketing strategies were implemented for leading brands, and participation in the P&G CEO Challenge, designing a comprehensive marketing campaign for Olay. Lexi holds an MSc in Strategic Marketing from Imperial College Business School and a BA in Public Relations from the University of Georgia, complemented by a minor in Design and Media.