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Simon So is the Global Group Head of Finance/ CFO at Miss Amara, an e-commerce start-up. Prior to this role, Simon held positions at companies such as Freedom Australia, Metcash, Smith & Nephew, and Boehringer Ingelheim, where Simon gained experience in finance and business partnering. Simon holds a Graduate Diploma of Chartered Accounting and has also completed MBA programs at IE Business School and Singapore Management University. Simon's diverse experience and education have equipped him with the skills necessary to excel in their current finance leadership role.