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Robson Ferreira is an experienced IT professional currently serving as IT Director at Minutrade since May 2011, specializing in customer loyalty and engagement initiatives in the mobile environment. Previously, Robson held positions such as VAS IT Division Manager at Vivo from April 2008 to March 2011, where responsibilities included managing IT teams and liaising with internal clients and external partners. Robson's earlier roles included VAS IT Manager and Senior Support Analyst at Telemig Celular, Systems Analyst at Multi Driven, and IT and Marketing Intern at IBM. Robson holds an MBA in Telecommunications Economy from USP - Universidade de São Paulo and a B.Sc. in Computer Science from Universidade Federal de Minas Gerais.