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Mariam founded Minted in her San Francisco home with the goal of creating a retailer that could stay fresh forever, using crowdsourcing and analytics to consistently discover the best design and the hottest trends. Mariam loves creating and managing the Minted brand, managing the crowdsourcing process to ensure that our merchandise design quality is the best in the world, and building personal relationships with Minted's talented community of independent artists, who inspire her every day. She has pioneered consumer Internet models since 1998, when she co-founded the first online cosmetics retailer, Eve.com, which was sold for over $100 million. Mariam sits on the Board of Every Mother Counts, is a Trustee at Williams College, and a member of the Stanford Graduate School of Business Advisory Council. She is a Stanford Graduate School of Business and Williams alumna.