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Elisa Martinez is an accomplished professional with a diverse background in business development and economic policy. Currently serving as Jefa de Servicio at the Ministry of Economy, Trade and Business since May 2023, Elisa specializes in the formulation of the National Reform Program and monitoring compliance with EU recommendations. Previously, as an Account Manager and Business Development Executive at CounterCraft, Elisa led go-to-market activities in the UK and Nordics for a recognized leader in Cyber Deception technology. Elisa's earlier roles include Business Developer at Geoblink, where strategies for the UK market were executed, and Business Development at Telefónica, focusing on cloud services analytics and client retention campaigns. Elisa holds a Bachelor of Business Administration from USC Marshall School of Business and Universidad Carlos III de Madrid.