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Nikhil Mayne serves as the Vice President at Mindshare since February 2012, leading the South operations and previously holding various roles focusing on content management and development, including establishing a national content division. Nikhil has experience in cross-platform solutions at E 18 and has held managerial positions in the sports and entertainment sectors at Cornerstone and BIG 92.7 FM. Nikhil began a marketing career at WorldSpace, overseeing initiatives in Karnataka and Kerala. Nikhil holds a Master's degree in Literature from Bangalore University.