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Kaitlyn Bentley, MS, currently serves as a Senior Associate in Planning at Mindshare, where the primary responsibility involves leading media planning for the Ford Motor Company account in the Baltimore/Washington DC & Southern Virginia markets by crafting and implementing tailored marketing strategies. Prior to this role, Kaitlyn worked as a Planning Associate at Wavemaker, utilizing various media applications to execute media planning for L'Oréal Luxe's Designer Fragrance brands. Kaitlyn also gained valuable experience at The University of Scranton's Small Business Development Center, initially as a Marketing Intern and later as a Digital Marketing Specialist, where digital marketing tasks were successfully expanded upon. Earlier roles included Vice Chair of Special Events and Publicity Co-Chair at the University of Scranton Programming Board, focusing on branding and social media initiatives. Educational credentials include a Master of Science in Digital Marketing from Rutgers Business School and a Bachelor's degree in Marketing and Studio Art from the University of Scranton.