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Caroline DeWeirdt is an accomplished professional in strategy and planning with extensive experience in the media industry. Currently serving as Associate Director of Strategy and Planning at Mindshare since March 2019, Caroline has managed prominent clients such as Discover, Caterpillar, and American Family Insurance. Prior roles include Manager and Senior Associate at Mindshare, and Media Planner and Associate Media Planner at Initiative, focusing on Arby's Local. Caroline's career began at IPG Mediabrands - BPN Worldwide, where expertise in digital campaign management and strategic planning was developed. Additional early experiences include internships in social media marketing, community relations, and development, showcasing a diverse skill set. Caroline holds a Bachelor's Degree in Psychology with a minor in Media & Society from Hobart and William Smith Colleges.