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Ellen Bialo devotes much of her time to the management, implementation, and analysis of education market research. Prior to founding IESD, she spent almost a decade in the classroom, teaching mathematics at both the junior and senior high school levels. Bialo has served the education publishing community as chair of the Software & Information Industry Association (SIIA) Education Section board of directors, an advisor to the National Science Foundation, an industry awards judge for EdNET and the Association of Educational Publishers, and a member of the School Tech Exposition & Conference advisory board. She earned her graduate degree at Teachers College, Columbia University and is a certified educational psychologist.