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Sam Khaneka is a seasoned marketing and policy professional with extensive experience in various roles across the gaming and media sectors. Currently serving as a Senior Marketing Officer at Mind since March 2022, Khaneka previously held positions such as Senior Policy Advisor for Video Games & Esports at the Department for Digital, Culture, Media and Sport from June 2021 to March 2022, and Export Marketing Manager at Square Enix from February 2019 to June 2021. Prior experience includes roles at Sony Interactive Entertainment Europe, where Khaneka progressed from Junior Product Manager to Product Manager, and as an Account Manager at McCann Erickson London. Khaneka earned a First Class Honours degree in Anthropology BSc from UCL between 2008 and 2011.