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Erik Role is a seasoned digital producer with extensive experience in video content creation for sports organizations. Currently serving as a Digital Producer for Wisconsin Athletics since June 2019, Erik specializes in shooting and editing content for social media, conceptualizing and executing video shoots, and producing in-house videoboard content. In addition, Erik holds positions as a Videoboard Content Creator for both the Milwaukee Bucks Inc. and Milwaukee Brewers, where responsibilities include producing video for stadium scoreboards and enhancing the creative quality of the team's brand. Prior experience includes video production roles at Big Brothers Big Sisters of Dane County, the Big Ten Network, and various other organizations. Erik holds a Bachelor's degree in Communication Arts, specializing in Film/TV/Radio, from the University of Wisconsin-Madison.