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Kirk Waidelich is an experienced marketing and merchandising executive currently serving as the Chief Merchandising and Marketing Officer at Fleet Farm since March 2023, where responsibilities include overseeing marketing, ecommerce, and co-branded credit cards while focusing on customer data to enhance traffic and units per trip. Prior to this role, Kirk held the Senior Vice President title at Rural King Farm & Home Store from August 2020 to March 2023, where a new loyalty program was launched and the platform transitioned to HCL commerce and IBM sterling OMS. Kirk's extensive career at JCPenney spanned from June 1990 to August 2019, culminating in the position of Interim Chief Marketing Officer and Senior Vice President Marketing, leading a large team and managing a significant media budget. Earlier roles at JCPenney included Vice President of Marketing, Marketing Director, Marketing Manager, Senior Assistant Buyer, District Sales and Planning Manager, and Store Merchandise Manager, showcasing a comprehensive background in marketing strategy and retail management. Kirk holds a Bachelor's degree in Business Administration and Management from Davenport University.