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Martin Zwigart has extensive experience in digital business solutions and online marketing, currently serving as a Manager and Senior Consultant at MHP - A Porsche Company since January 2016, focusing on the analysis and modeling of business processes in the digital business and connected car fields. Previously, Martin worked at PSD Bank RheinNeckarSaar eG from February 2012 to December 2015 as an Online Marketing & Social Media Manager, overseeing online marketing activities, managing a significant budget, and leading a social media team. Prior to that, Martin held roles at Zieltraffic AG from February 2007 to January 2012, progressing from Key Account Manager to Senior Key Account Manager, where responsibilities included consulting international clients on digital marketing, managing budgets, and conducting market analysis. Martin holds a Diplom-Betriebswirt (FH) in International Management and Controlling from the University of Applied Sciences Ludwigshafen am Rhein, complemented by an educational exchange at Universidade da Coruña.