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Fernando Carvajal Pla has held various roles in the corporate world since 2001. Fernando was a Co-Founder of Entreprise Training & Consulting Group in 2001, then went on to become the VP of Strategic Planning at Tan U.S. in 2004. In 2005, they founded and became the CEO of Blue Holding, where they developed marketing business models for big clients and manufactured POP material for branding. Fernando also joint ventured with Cinepolis to gain market share and expansion. In 2016, they founded and became the CEO of MIDOCONLINE.

Fernando Carvajal Pla received a Diploma from Columbia Business School in 2018, and a Major in Foreign Trade from Universidad Iberoamericana Puebla between 1997 and 2002.