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Alex Gresham currently serves as Team Lead for Salesforce Administration at Equity Trust Company, having joined in August 2023. In this role, Alex spearheads the customization and management of Salesforce environments, particularly optimizing Financial Services Cloud to align with strategic business objectives. Prior experience includes positions as Salesforce Administrator and Junior Salesforce Administrator at Midland Trust Company, and Information Technology Consultant at Bonita Vision Center. Additional roles include Field Implementation Engineer at Toast, Inc. and Senior Technical Support Specialist at FieldEdge. Alex holds a Bachelor's degree in Finance from Florida Gulf Coast University and an Associate of Arts degree from Florida SouthWestern State College.