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Dana Nicholl has extensive experience in the field of pricing and business improvement. They began their career in 1996 as a Senior Pricing Analyst at Midland Transport Limited, where they developed revenue management tools and strategies. They later became a Supervisor of Pricing Systems, ensuring successful implementation and optimization of pricing models and business intelligence tools. In 2004, they transitioned to the role of Project Manager, overseeing projects and leading multidisciplinary teams.

In 2009, Dana joined J.D. Irving, Limited - Moncton as a Senior Pricing Analyst, where they supported businesses in pricing and sales effectiveness. Over the years, they progressed to become a Business Improvement Specialist and Senior Business Improvement Specialist, focusing on commercial excellence and development excellence initiatives.

In 2021, Dana joined Cavendish Farms as a Director of Pricing, and later moved to Midland Transport in the same role. Their work experience demonstrates a strong background in pricing, business improvement, project management, and team leadership.

Dana Nicholl has a diverse education history. From 2013 to 2014, they attended the Professional Pricing Society and earned a certification as a Certified Pricing Professional (CPP). In 2007 to 2008, they studied at Rath & Strong and obtained a Lean Six Sigma Green Belt. Earlier in their career, from 1986 to 1988, they attended Dalhousie University and pursued a Bachelor of Science degree. Prior to that, from 1981 to 1984, they also attended Dalhousie University and earned a Diploma in Engineering.