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George Ayad is an accomplished business leader with extensive experience in strategic partnerships and marketing within the technology sector. Currently serving as the Global Head of Strategic Partnerships and M&A at Microsoft since 2006, George has successfully established partnerships that have generated billions in new business. Previous roles at Microsoft include Senior Channel Marketing Manager and Senior Channel Sales Manager, where notable achievements included launching Windows Phones in multiple countries and developing innovative technology bundles for the EMEA region. Earlier experience at Vodafone and Procter & Gamble involved leading marketing strategies and sales teams, resulting in significant revenue growth. George holds a Kellogg on Marketing degree from Northwestern University and a Bachelor of Business Administration from Cairo University.