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Chris Bachelder is a senior product strategist at MSU Federal Credit Union, responsible for managing innovation products and collaborating on product development aligned with organizational goals. Previous roles include product line program manager at MSUFCU, user experience architect at Dart Container, lead user experience designer at TechSmith Corporation, director of web development at Artemis Solutions Group, and founder of MetaSurge Interactive, LLC. Educational credentials include a Master of Arts in Human-Computer Interaction and Serious Games Design and Research from Michigan State University. Bachelder's extensive experience spans user-centered design, digital and brand strategy, and leadership in technology-driven environments.