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Jennifer Sparrow, CMP, CTA, has a Bachelor of Arts in Social Science with a focus in Psychology from Michigan State University. With over two decades of experience in the hospitality industry, Jennifer has held various roles such as Sales Manager at Kellogg Hotel & Conference Center and Crowne Plaza® Hotels & Resorts. Currently, at Michigan Restaurant & Lodging Association, Jennifer serves as the Lodging & CVB Membership Manager and has also held positions as Lodging Development Manager, Director of Executive Office, and Director of Event Logistics.