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Tom Jupena has extensive experience in marketing and sales, with a focus on brand licensing, product development, and consumer offers. Tom has held various roles at Michelin North America, including Director of Marketing & Sales for Michelin Travel & Lifestyle. In this role, they were responsible for managing the brand licensing activities and expanding Michelin's presence in North America through automotive accessories, footwear, collectibles, and other licensed merchandise. Prior to this, Tom served as the Business Segment Director for Marketing at Michelin, where they developed long-term strategies and product portfolios for the BFGoodrich brand. Tom also managed the marketing communications for BFGoodrich, including creative development, digital activities, media planning, consumer events, and public relations.

Before joining Michelin, Tom worked at DICK'S Sporting Goods as the Marketing Communications Manager, where they managed sponsorships, co-marketing programs, and retail sell-out strategies for the national sporting goods retailer. Tom also played a key role in the launch of the company's e-commerce platform.

Tom began their career as the Advertising & Promotions Manager at Sports & Recreation, Inc., where they worked for six years. Tom then joined The Sports Authority, Inc. as a Marketing Manager, responsible for developing retail marketing programs, establishing partnerships, and managing sponsorships.

Overall, Tom Jupena has a strong background in marketing, brand management, and sales strategy, with experience spanning multiple industries including automotive and sporting goods.

Tom Jupena obtained their Bachelor's degree in English with a marketing emphasis from Penn State University. Tom attended the university from 1985 to 1989.