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David Wetton is a seasoned CRM Change Manager with a background in sales, marketing, and business intelligence. With experience in various companies like Michelin, CG Power, and Alstom Grid, David has a proven track record of successfully implementing CRM systems, improving sales KPIs, and leading market assessments. David's expertise in commercial action planning and business strategy alignment has contributed to the growth and success of the companies David has worked for. David's educational background includes a Post Graduate Dip IDM in Direct and Interactive Marketing from The Manchester Metropolitan University.