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Athena Newton is a seasoned professional in e-commerce and digital marketing with over a decade of experience. As the founder of AND, a women's fashion brand, Athena oversees all aspects of the brand's D2C and B2B e-commerce operations, specializing in website design and SEO optimization. Currently serving as Head of Marketing and Website Development for Michael Smith Inc. | Jasper, Athena manages the e-commerce platform to enhance product visibility and drive traffic. Previous roles include Senior Brand Manager for Ann Taylor, where successful campaigns were executed, and various positions at Estee Lauder and Coca-Cola Benelux focusing on digital marketing and business development. Athena holds a Bachelor's Degree in Mass Communications from the University of California, Berkeley, and a Master's degree in European Communication Studies from the University of Amsterdam, along with studies in Business Communications at the University of Copenhagen.