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Adam Petrie is an accomplished communications professional with extensive experience in brand development, media strategy, and digital transformation. Currently serving as Head of Communications at Motor Insurers' Bureau since March 2020, Petrie has previously held leadership roles at Young Lives vs Cancer and Shooting Star Children's Hospices, where significant contributions included leading successful communications and marketing teams as well as overseeing charity-wide campaigns. Recognized for expertise in the field, Petrie received the CharityComms Inspiring Communicator Award in 2016 and the Third Sector Award for Brand Development in 2014. With a background that includes roles at the London 2012 Olympic Games and various sports reporting positions, Petrie's career reflects a strong focus on strategic communication and impactful storytelling. Adam Petrie holds a 2:1 BA (Hons) in Film, Television and Radio Studies from Staffordshire University.