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Sofia Jimenez is a Social Media Coordinator at Miami New Times since May 2023, responsible for creating and curating engaging content for social media platforms and managing posting schedules. Concurrently, Sofia serves as the Social Media Marketing Manager at Midtown Pawn Boutique, where digital marketing strategies have doubled brand awareness and involved directing marketing initiatives, crafting visual designs, and engaging with online audiences. Previous experience includes a Sales and Marketing Representative role at The Lemon Perfect Company, focusing on customer relationships and sales reporting, and as a Student Brand Ambassador for Red Bull, enhancing brand presence through excellent customer service and social media promotion. Sofia holds a Bachelor of Science in Public Relations, Advertising, and Applied Communications from Florida International University and an Associate of Arts in Mass Communication/Media Studies from Miami Dade College.