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Lourdes Fernandez-Velasco serves as the Executive Managing Director of Miami Fashion Week since March 2013, where responsibilities include overseeing the overall strategy, business operations, and ventures of the brand and its subsidiaries. Previously held roles at the same organization include Marketing Director and Digital and Social Media Director, focusing on strategic marketing campaigns and digital ecosystem management. Additionally, through TOAC, Lourdes has been the Executive Director of TOAC DIGITAL, managing daily operations and developing pitches for major TV formats. Lourdes has a notable background at The Walt Disney Company as a Marketing Product Manager, overseeing theatrical and home entertainment releases. Educational credentials include a Master's degree from IE Business School and degrees in International Business & Management Administration from various institutions.