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Jairo Hernandez is a Digital Marketing Manager with extensive experience in strategic planning, execution, and optimization of digital campaigns. Currently serving at Mexico Grand Prix since August 2017, Jairo specializes in Salesforce Marketing Cloud, enhancing customer experiences through personalized email campaigns and automated customer journeys. Prior to this role, Jairo was Digital Marketing Manager at Totalplay Empresarial, where responsibilities included managing digital budgets, personnel, and brand awareness initiatives. Jairo also has a background as Senior Graphic Web Designer at Grupo Salinas, leading design and development teams for various high-profile clients. Jairo holds a Bachelor of Visual Arts with a specialty in Graphic Design from Universidad Autónoma de Querétaro.