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Julia Sadowski is currently the Head of Customised Events at METZLER VATER, leading the team for the BMW M Driving Experience. Previously, Julia founded The Royal Design Collection where Julia created various accessories. Before that, Julia held senior roles at BB onsite GmbH managing projects for Audi and guest management. Julia has also worked in organizational development and user support at trivago and in customer experience at Airbnb. Julia has a background in project management with a focus on event planning and a degree in Business Administration and Management.