ÂÜÀòÂÒÂ×

Arezu Aghaei is a Senior UX Designer and Researcher at METRO.digital, where initiatives led have significantly improved user satisfaction and conversion rates for B2B e-commerce platforms. Prior experience includes a role as a UX Researcher and Designer at Hasso Plattner Institute, contributing to digitization projects for medical and industrial sectors, achieving a notable reduction in development costs. Aghaei has also worked as a UX Designer at Fraunhofer FIT, enhancing the shopping experience for a major electronics retailer, and held positions at McKinsey & Company, Bonn University, and LTD Commercial Company, gaining expertise in user-centered design, database research, and system redesign. Educational credentials include a Master's degree in Media Informatics from RWTH Aachen University, a Google UX Professional Certificate, and a Bachelor's degree in Software Engineering & IT.