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Tamee Roberts is a seasoned professional in qualitative research and strategic planning, currently serving as Senior Qualitative Research Manager at MetrixLab since November 2022. Prior to this role, Tamee founded and acted as President of 1M2Es, Inc., a strategic consultancy, from September 2008 to November 2022, with Taco Bell as the first client. Tamee's extensive experience includes positions such as VP Director of Strategic Planning at DraftFCB, where notable clients included Taco Bell and Smokey Bear, and Associate Director of Account Planning at Young & Rubicam, working with brands like Mattel. Earlier roles include Senior Strategic Planner at Doner and The Martin Agency, and Adjunct Professor at VCU Adcenter, developing a course on insights for Master’s students. Tamee holds a Master's degree in Advertising (Strategic Planning) from VCU Brandcenter and a Bachelor's degree in Advertising & Public Relations, with a minor in Media Studies, from the University of Oregon.