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James Galpin is a seasoned marketing and analytics professional with extensive experience leading teams and developing innovative solutions across various organizations. Currently serving as a Global Impact Consultant at MetrixLab, James focuses on campaign and media effectiveness globally. Previous roles at Kantar include Director of Total Marketing ROI solutions, where James developed a unique approach to marketing mix modeling, and Connected Data Lead, improving data connectivity across analytics solutions. James has also held several leadership positions in Kantar Millward Brown, significantly growing media revenues in multiple regions. A former director at Aegis Media and head of marketing at the Commercial Radio Companies Association, James brings a wealth of expertise in marketing evaluation and media strategies. James holds an MBA from Cranfield School of Management and a Diploma in Marketing from the Chartered Institute of Marketing.