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Federica Berra is an accomplished marketing and creative professional currently serving as SM Lead and Producer at Metaversal and Business Development Manager at Medallion, along with the role of Creative Strategist at matr lab. With previous experience as Head of Marketing Communications at Artmatr, Federica contributed to innovative art tech solutions. Prior roles include Social Media Manager at Yeh IDeology, where responsibilities included developing social media strategies and reporting to the CEO, and Community Cultivator at Genz Girl Gang, fostering an inclusive platform for women. A background as a Teaching Assistant at Parsons School of Design highlights Federica's educational involvement, while internships at Oscar de la Renta and MEDIA x WOMEN enriched skills in visual design and graphic creation. Federica holds an MFA from Parsons School of Design and a Bachelor's degree in Industrial Design from Politecnico di Milano.