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Patric Melander is a seasoned professional in digital marketing and entrepreneurship, currently serving as the Head of SEO at MetaGruppen since December 2023. Founding multiple ventures, Patric established digAttract in April 2018 to assist businesses in enhancing their digital presence, and also co-founded Stockholm SEO in 2014 to facilitate visibility through search engine optimization. Other entrepreneurial efforts include Riffect, a men's skincare brand focused on natural ingredients, and Helgfrallan, a bread delivery service. Additionally, Patric has contributed to Speaker Academy Sweden since June 2017, helping speakers increase online traffic using digital strategies. Educational credentials include time spent at Jakobsbergs gymnasium and Big Rapids High School.