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Bettina Loidold is a seasoned professional in business analysis and project management, currently serving as a Senior Business Analyst at metafinanz Informationssysteme GmbH since June 2023. Bettina's extensive experience includes a role as Senior Project Manager at IMC AG from August 2019 to June 2023, and previous positions at Wunderman and Waveline, where significant contributions were made to cross-media advertising campaigns, event management, and marketing automation for notable clients such as Microsoft, Intel, and Cisco Systems. Bettina holds multiple degrees, including a Bachelor in Marketing from IU Hochschule, and has obtained certifications in communication training, life coaching, and agile leadership.