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Ligia Mattos is a seasoned marketing professional with extensive experience in strategic media planning across different regions, including North America and LATAM, at Meta. Ligia has also contributed to the education sector as a Media Planning Teacher at EBAC - Escola Britânica de Artes Criativas e Tecnologia. Prior roles include Media Specialist at Nubank and various positions at J. Walter Thompson Brasil, where Ligia served as Media Director, Media Manager, and Media Supervisor. Ligia began the career as a Media Intern at F.biz. Academically, Ligia holds a Lato Sensu degree in Communication Theory and Practice from Faculdade Cásper Líbero and completed an extension in IBC for Marketing from MLS International College in the United Kingdom.