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Ailbhe Menton is an experienced data science and marketing professional with extensive leadership roles at Meta, where responsibilities included directing Marketing Science for large advertiser segments and establishing effective marketing strategies for small to medium-sized businesses across EMEA. Prior to Meta, Ailbhe held senior positions at Amazon, overseeing significant advertising budgets and managing consumer insights to enhance brand strategy, resulting in substantial revenue growth. Ailbhe's experience also includes positions at Starbucks and Victoria's Secret, focusing on customer insights and strategic projects that led to impactful marketing initiatives. Ailbhe holds a Master of Arts in Economics and Management from the University of Oxford.