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Heidi Leid is a Marketing Communications Consultant at Meta Advisory Group, where responsibilities include executing marketing communication strategies and advising clients. As the Director of HeidiLND Consulting, Heidi specializes in freelance communications consulting with a focus on social media strategy and content management. Previous experience includes building a global employer brand for Yolo Group, serving as a Brand Communications Manager, and managing PR initiatives for various organizations such as Tallinn Cocktail Week and McLaren Construction Group. Heidi holds a BA (Hons) in Public Relations from London Metropolitan University and has completed certifications in Graphic Design and Social Media Marketing.