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María Cecilia Freccero is a seasoned professional with extensive experience in customer and employee experience management, innovation, and marketing. As the Co-Founder and CEO of WitAdvisor since January 2018, María Cecilia leads a cutting-edge platform that utilizes artificial intelligence to analyze customer and employee experiences in real time. Concurrently, María Cecilia serves as Co-Founder and CEO of Eclipse Experience, a consulting firm specializing in marketing and customer experience. Actively involved in the educational sector, María Cecilia has held teaching positions at Universidad del Salvador and CESYT. Additionally, María Cecilia has contributed to various organizations as a mentor and director, including the non-profit SerFelices.org. María Cecilia's educational background spans degrees in Tourism, Marketing, and Coaching, complemented by specialized training in Customer Experience Management and Women in STEM Entrepreneurship.