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Christine von Breitenbuch is a seasoned professional with extensive experience in event management and business development, currently serving as Deputy Executive Director of the Business Unit Consumer Goods at Messe München since July 2011. Christine has held various leadership roles at Messe München, including Director of IAA Mobility and Director of Sales for Messe München Locations. Prior to this, Christine worked as an Account Manager in IT Contracting at Hays AG and gained project management experience at topteam GmbH. An internship at BMW Group provided early industry exposure. Christine's academic background includes a Certificate of Advanced Studies in Smart Mobility Management from Universität St.Gallen and a Diplom-Kauffrau in Marketing, Management, and Psychology from The Philipp University of Marburg.