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Tom Astley is an experienced professional in marketing and intellectual property management, currently serving as Senior Global IP Manager at Merlin Entertainments since May 2013. Tom has held various roles within the company, including Global Intellectual Property Manager and Promotions Brand Manager, focusing on marketing concepts, artwork creation and approval, brand ownership, and partner relations. Prior to this, Tom gained valuable experience as a Marketing Executive at Transport for London and as a Marketing Exec Intern at Daily Mail. Academic qualifications include a Diploma in Promotional Marketing from The Institute of Promotional Marketing, a Digital Marketing Diploma from Oxford College of Marketing, and a Graphic Design degree from the University for the Creative Arts.